Friday, August 13, 2010

Simple. Easy.

There seems to be a unified theme running through food shows, recipes, magazine articles and blogs; make it simple, make it easy, make it fun.

It leads me to believe that people who care about food, the foodie people who read the blogs, buy the magazines and watch the shows, can only produce edibles if they can be made quickly and with as few brain cells as possible.

Well, maybe I’m exaggerating a bit, but the words simple-easy are sprinkled too generously in most things I read and most things I watch. I find this annoying. Really good food is the result of thoughtful preparation, effort, love and patience.

No, it is not work and yes, it certainly can be fun. However, I would love it more if we were attracted to cooking because it did take some effort and because we derived pleasure simply by giving others something wonderful to eat.